Why "Made to Stick" is a Must-Read for Lawyers

Made to Stick, by Chip Heath and Dan Heath, is not written by lawyers, about lawyers, or for lawyers. But it is one of the most important books that any lawyer can ever read.

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The book is about why some ideas and messages "stick" in the minds of an audience and some don't. A "sticky" idea is memorable, effective, and persuasive. The authors explain the psychology of persuasion in plain English, and they offer dozens of examples of ideas that stick, and ideas that don't. They talk about using stories and concrete examples to make complicated concepts and abstract notions seem tangible and easily grasped. The book is short and it's a quick read.

This is incredibly valuable stuff for people who have to persuade skeptical strangers for a living, e.g. litigators.